Niche Market Analysis
Niche Market Analysis
Students completing this analysis will identify and define a niche market characteristically in time and space, including estimating the market's current equilibrium price and quantity. Students will then identify six factors that will likely affect either supply or demand, weight each factor, and then calculate the joint impacts on the direction of change in market equilibria. This text guides students to create a highly polished written report of about 5,000 words with 15 prescribed visual aids and a 10-minute summary video presentation.